Joel’s men’s programs are designed to help you embrace your masculinity and channel it to achieve success in your life and the lives of those around you. Your journey of self-improvement starts here.

Joel’s Book

What does it mean to be a man? Does it involve more than physical strength? What are your responsibilities as a man, and how should you be handling your relationships? In Joel’s book, you’ll discover the keys to living a successful, fulfilling life as the man you were always meant to be. Discover the concepts that helped Joel and countless other men achieve success!

Buy Joel's Book now!


31-Day Challenge for Men

This 31-day challenge is exactly what you need to start leveling up your life. Here’s what you can expect:

  • Community: You’ll join a WhatsApp group with Joel and 24 other men to establish a core community throughout the challenge.
  • Inspiration: If you don’t have a copy of Joel’s book already, you’ll need to get one so you can read it for a few minutes every day. 
  • Activity: Every day, you will be required to mentally or physically exercise. Each day includes a movement challenge like pushups or squats, as well as a mental challenge that will help you break past your barriers and level up as a man.
  • Communication: Each day, the WhatsApp group will be active as you and your fellow men share your experiences and help each other improve.
  • Consistency: If you can make it, the weekly zoom call will prove to be a valuable part of your growth journey. If you can’t make one, don’t worry — they’re all recorded so you can catch up. 

Your new life is ready to begin! Head over to Joel’s 31 Days for Men challenge page to learn more. 

Click here to learn more!


Coaching and Calls

Joel offers 1-on-1 coaching sessions designed to help you become the best version of yourself. Whether you’re looking for money freedom, time freedom, better health, or better relationships, Joel’s is ready to help you pinpoint the areas of your life that need improvement and give you an actionable game plan for how to make your dream life into a reality. 

Explore 1-on-1 Coaching with Joel!



Keep your life-changing journey going with the brotherhood! Joel’s brotherhood is a tight circle of high-performing men who sharpen one another daily. Please note that entry into the brotherhood is invite-only, exclusive to the best of the best who complete the 31-Day Challenge.

Learn more about joining our exclusive Brotherhood!