Meet Joel Gandara

I was born in Cuba and came to the United States in 1980. My family and I arrived on an overcrowded boat. Even though I was a kid, I knew that we landed somewhere life-altering.

My father took a job repairing electrical equipment at a nonprofit radio station while my mom cleaned rooms at a hotel. Despite their tremendous work ethic, my family lived below the poverty line like many immigrants. That led me to become an entrepreneur early on, mostly out of necessity.

I started earning money at the age of 10 when I was in the fourth grade. My first business plan was to buy products that I could resell in the schoolyard. I had a lot of fun and also learned many important life lessons that have helped me throughout my life. My parents could not afford to give me pocket money. But that’s what helped me learn how to make it.

Moving Up

After High School, I worked up to 100 hours some weeks. That left no more than four hours for me to eat and sleep each day. Even though my free time was limited, I would go to garage sales and turn items around for a profit at a nearby flea market.

It was at one of the garage sales that I found someone selling hundreds of brand new clothing samples. I bought them all for $1 each. This was a huge risk, given how little money I had at the time. I took the samples to the flea market and sold them for $6 each and made $3,000.

It was then that I realized smart investing can do much more than just help me get by. I continued to work hard, save, and invest. That allowed me to save for a down payment on my first home at the age of 22. And I paid my entire mortgage each month by renting out the extra bedrooms, allowing me to live "rent free".

From flea markets, I moved up to selling on eBay. Soon after, I started a wholesale business with an apparel brand I began importing from Mexico. I started traveling to wholesale shows in Las Vegas and Paris, where I sold products to stores.

After learning the business for a few years, I went on to produce my first brand ever.  This brand did well and hit the $1 million dollar mark in the first 13 months. 

A New Life

After the success of my first brand, there was a streak of wins, such as developing my second brand, then third, then came the acquisitions.  I acquired 14 companies in my space and continued to solidify my apparel company.  

After more than 20 years of running my company, I sold it and dove straight into the next phase of my life, the one that I am truly passionate about.  If you've made it to this page, then you already know what my passion is.  It's you, and guys like you.  It's helping you become the best version of yourself.


I believe that we must strive for greatness in everything we do. That’s why I put so much emphasis on the importance of having good influences around us. I invest tens of thousands of dollars each year in my own personal development. This includes coaches that I hire for myself, learning events, professional organizations, development retreats, books, and more.

When you're learning and improving yourself, you get a glimpse of that feeling that you are living your life to its fullest. Having the right coach guiding you can make the difference between living an average life or an extraordinary one.

Throughout our coaching relationship, I will help you work on becoming the best possible version of yourself. My holistic approach to business and life coaching offers detailed lessons in:

  • Building your confidence
  • Surrounding yourself with successful people
  • Better defining your life’s goals
  • Taking emotions out of your decisions
  • Fixing problems at the root vs. quick fixes
  • Knowing when to delegate or hire more people
  • Taking care of yourself by improving your health
  • Creating more free time in your life through efficiency
  • Fully controlling your life and your future
  • Building incredible relationships

Are You Ready to Start Living Your Own Success Story?

Your own journey to turn your dream life into a reality starts by taking action today. Joel offers a 31-day challenge for men that is fully refundable if you’re not 100% satisfied with the results — if you promise to give it your all for the entire challenge.

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